Website Optimisation
Search Engine Optimization (SEO)
Website optimisation is the collective process in improving a website's rankings within the organic listings of search engines. Base Web Design offer website optimisation services (also known as search engine optimisation, SEO or web optimization) to both existing and new clients. With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.
Organic Vs Pay Per Clicks (PPC)
Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.
Page 1 of Google GUARANTEED
We offer a guaranteed position in the top half of the first page of Google's search results for just £99 (inc VAT) per month. We will work with you to identify up to 5 keyword phrases that you would like your website to target and then use our experience to produce bespoke advertisements which will appear 'above the fold' (top half of results page).
How Base Web Design Charge for Optimisation Services
Base Web Design can optimise your site in two main ways:
- For new sites, we strongly recommend you take up one of our marketing packs, detailed below. This will ensure your website gets the best possible start in life!
- Ongoing search engine optimisation comprises a number of techniques which we have developed over recent years. Rather than package these services (and therefore share the techniques we use) we simply measure your website's current search engine performance, and provide you with a pricing structure for increased positions. Please contact us to for an obligation free quote.
Marketing Packs
Our Starter Marketing Pack will provide your new website with a strong start amongst its internet rivals. The pack includes the following features:
- Express inclusion into the three major search engines (Google, Yahoo and Bing) within 2 weeks. Normal search engine submission will take up to 3 months for your site to appear in the listings
- Submission to 5 leading business directories
- XML sitemap submitted to Google to enable them to spider your site more effectively
It is vital to address the strength of your website's entry into the internet. Simply publishing a website will usually mean a lengthy stay in the lower rankings of Search Engine Results Pages (SERPs), and could mean that you miss the valuable traffic which you could benefit from.
Our Business Marketing Pack is expecially recommended for eCommerce sites and includes all the features from the Starter Pack, plus the following features:
- Express inclusion into the three major search engines (Google, Yahoo and Bing) within 2 weeks. Normal search engine submissionwill take up to 3 months for your site to appear in the listings
- Submission to 5 leading business directories
- XML sitemap submitted to Google to enable them to spider your site more effectively
- Google Local Business listing featuring detailed information about your business, a location map and prominent contact details on the SERPs
- Product/Service feed maintained and submitted monthly for one year to Google to feature in their shopping service, generally on page 1 of the SERPs